Uniting the science of data & tech with the art
of human connection.

AKIN’s vision has always been to build a world of human brands. We think it’s high time businesses prioritise building meaningful relationships with their consumers.

Being human is at the very core of our work. Our team of marketers, creatives, researchers and techies work
cross-functionally to solve business challenges in ways that reflect an understanding of the human experience.

As consultants, we’re not afraid to dig deep and ask “why”. Our incisive approach helps brands articulate their purpose and positions them for
long-term success. We complement this by being relentlessly data-informed. Data is a medium for us to learn about human behaviour.

Beyond driving performance, our success lies in taking an ethnographic lens to data, using consumer and cultural insights to create effective brand stories.

Positioned at the intersection of data, creative design and contemporary culture, our unique approach to marketing delivers real business impact. Our philosophy of focusing on humans
before business, and on relationships before profit, is the bedrock of our success.

Above all, we’re interested in helping brands nurture consumer relationships that stand the
test of time.