The ultimate sell-out: Our integrated digital campaign turbocharges the sale of EZ-Link motoring cards
EZ-Link, renowned for pioneering Singapore's contactless payment system, aimed to enter the highly competitive motoring card market with its new product, the EZ-Link Motoring Card. To succeed, they need to identify potential customers willing to switch from the dominant incumbent product and broaden their marketing funnel through existing customer awareness.
EZ-Link, renowned for pioneering Singapore's contactless payment system, aimed to enter the highly competitive motoring card market with its new product, the EZ-Link Motoring Card. To succeed, they need to identify potential customers willing to switch from the dominant incumbent product and broaden their marketing funnel through existing customer awareness.
EZ-Link, renowned for pioneering Singapore's contactless payment system, aimed to enter the highly competitive motoring card market with its new product, the EZ-Link Motoring Card. To succeed, they need to identify potential customers willing to switch from the dominant incumbent product and broaden their marketing funnel through existing customer awareness.
How can we set Acentrik apart from the competition and create a user-focused website that breaks free from the conventional, dry, and technical aesthetics often associated with data marketplaces?
Prioritising user experience, we crafted a unique brand guide that incorporates concept-driven key visuals, distinctive accents, and complementary secondary elements. Our approach gave rise to a distinctive brand identity that set Acentrik apart from its competitor, and also guided the development of a highly customer-focused web interaction to entice visitors to register and explore the platform.
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