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Our client, previously focused on the EMEA region, aimed to expand its presence in the APAC region through digital marketing amplification. Their objective was to enhance brand awareness and lead generation, all while aligning with the unique demands of the Asian markets and establishing themselves as pioneers in the transition to renewable energy.
How can we hyper-personalise the outreach and amplification strategies to suit the distinct nuances of the Asian markets, while widening their marketing funnel and solidifying its leadership in the sector?
We designed a comprehensive content and communications strategy specifically attuned to the characteristics of the APAC region. Our strategy was to extend their narrative beyond technical proficiency, presenting a more visionary perspective that resonated with a broader industry audience.
To drive results, we implemented a closed-loop lead generation ecosystem and conducted A/B testing for continuous optimisation. We concentrated our efforts on key platforms like LinkedIn, Facebook, and Google Display to extend our reach to more audiences.
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“Working with AKIN has been an absolute pleasure from day one. Their team of dedicated professionals consistently go above and beyond to understand our needs and deliver exceptional results. Their expertise and knowledge is unparalleled, and we value the unbiased advice they provide, which is always aligned with our company values and expectations. We highly recommend their services to anyone looking for a dependable partner in their business ventures.”
"
— Ying Li, Marketing Communication & Brand Manager, East Asia at Eaton, 3rd year
Our client, previously focused on the EMEA region, aimed to expand its presence in the APAC region through digital marketing amplification. Their objective was to enhance brand awareness and lead generation, all while aligning with the unique demands of the Asian markets and establishing themselves as pioneers in the transition to renewable energy.
How can we hyper-personalise the outreach and amplification strategies to suit the distinct nuances of the Asian markets, while widening their marketing funnel and solidifying its leadership in the sector?
We designed a comprehensive content and communications strategy specifically attuned to the characteristics of the APAC region. Our strategy was to extend their narrative beyond technical proficiency, presenting a more visionary perspective that resonated with a broader industry audience.
To drive results, we implemented a closed-loop lead generation ecosystem and conducted A/B testing for continuous optimisation. We concentrated our efforts on key platforms like LinkedIn, Facebook, and Google Display to extend our reach to more audiences.
"
“Working with AKIN has been an absolute pleasure from day one. Their team of dedicated professionals consistently go above and beyond to understand our needs and deliver exceptional results. Their expertise and knowledge is unparalleled, and we value the unbiased advice they provide, which is always aligned with our company values and expectations. We highly recommend their services to anyone looking for a dependable partner in their business ventures.”
"
— Ying Li, Marketing Communication & Brand Manager, East Asia at Eaton, 3rd year
Speak to us for strategic counsel on insights, branding, marketing, and tech interventions. From injecting new life into your brand or amplifying your marketing reach, our consultants are ready to lend our expertise. Whatever you’d like to chat about, we promise that the first consultation will be on us.
Drop us a line at oh@helloakin.com
